When was the last time you actually paid attention to your customer? Like, actually paid attention to them, as in the actual individual behind that social media profile photo or avatar. I’m sure the answers to that question vary quite a bit, however, if we’re to be honest with ourselves, we can always do more. After all, your customers are your company.
With the overwhelming amount of consumer data out there, it’s easy to get caught up in the mix and lose sight of the simple fact that behind every single one of those numbers are real people, however, we’ve become so obsessed with quantitative data that we’ve forgotten to pay attention to the people behind those numbers because we’ve become so consumed with and subsequently lost in the numbers.
Data doesn’t reach out to you.
Metrics don’t tell you what they’re feeling at that very moment.
Infographics don’t buy your product(s).